George Lyons has spent over 25 years in retail, starting at shop floor level and progressing through senior management to his role today as a retail consultant.
George set up his own business, Create Retailing in 2005. Create was commissioned by Greater Shankhill Partnership, in April 2008, to implement the Retail Impact Programme - a retail merchandising programme for 18 retail businesses on the Shankill Road. The strategic aim of this programme was to empower independent retailers with the appropriate knowledge and practical skills to improve business performance, click here to find out more .

George has combined his grass roots knowledge of retail, his academic qualifications and his experience to produce interactive, practical, common sense programmes and seminars for independent retailers, based on Corporate Identity,
Store Layout, Creative Windows and Merchandising & Display. George has worked with a diverse range of clients in Ireland in the public, private and voluntary sectors, covering all formats of retailing. In 2005 George was a lead
consultant on the delivery of the “Every Day Is Hollywood” retail programme in Co Armagh. In 2007 George was lead consultant on the award winning Renaissance retail programme (ATCM Award, Association Of Town Centre
Managers, UK) for Down District Council and he has recently delivered, the Customer Care and Civic Pride Programme, again assisting retailers with store layout, merchandising & display. George has had the privilege to work
for Oxfam Ireland in their Fair Trade shops in Cork, Dublin, Galway and Belfast, in consultancy and as a merchandiser trainer. George has also recently been registered as a part-time lecturer in Retail for Belfast Metropolitan College.

Since 2005, George has been an associate consultant on 6 major retail programmes and Create Retailing has implimented their innovative Retail Impact Programme in Belfast, Dungarven & Sligo. 

Karen Yates is Branding/Design Specialist
Karen is joint owner/Manager of Zing Design and Print in Coleraine with its own in house design team and advanced digital, litho printing, screenprinting and signage technology and equipment. Karen has extensive knowledge and
experience of brand development, design and the production of marketing materials. Recent projects include Ulster Stores, Braemar Farm, WJ Shaws, Mullins Ice Cream, Causeway Market, and Jayne Morris.

Roger Warnock is eMarketing & SEO specialist.
Roger is the business owner of Raw Outdoors - a retail outdoor clothing outlet in Hillsborough with a comprehensive online store which opened in 1999. Since then he is has built up a very successful online business model which now accounts for over 50% of his gross sales and is steadily increasing. Raw Outdoors was the winner of the Outdoor Awards 2006 Online Retailer of the Year. Roger is a specialist in eMarketing and Search Engine Optimization (SEO) and has acted as an eMarketing Mentor to a number of businesses throughout Ireland. In particular, he has worked on the Lough Neagh Marketing and Mentoring programme 2007 for Lough Neagh Partnership, the FaCT (Food and Cultural
Tourism) Programme 2007 for Waterford Leader Company. He will be working on the delivery of eMarketing Workshops for Mourne Heritage Trust and Armagh Town Tourism Partnership (www.mournelive.com ). He helped establish Belfast Safaris website and continues to manage the eMarketing for this site. He set up the Irish Adventure Festival website using theWebsiteinabox software. Roger specializes in site content, Meta Data (Title and Description), keywords, key search phrases, Google Adwords. Google Analytics, Froogle, links strategy and recommend suitable emarketing solutions.